I read a great book this morning, yep the whole thing this morning, GrowingYour Business! by Mark LeBlanc and it really made me think.
We often have a business idea and have some loose idea of how we are going to make it work and then we get cracking. We get a few customers and think that we have made it, but can’t understand why we can’t pay the bills and our business is so inconsistent. The truth is we didn’t plan, not seriously anyway. I truly believe that this is one of the main reasons why businesses fail. They have no idea where they are going or how they are going to get there. They get in their car and just drive, wondering how it happened when they get lost.
When we are without a framework; what we do, how we do it, who we do it for, how much we plan on making, what we want to achieve over determined periods of time, we find that success escapes us.
If we are only focused on paying this months bills, we then don’t prospect enough for future business and find ourselves in a constant rut, next thing we know we are closing down our business and looking for a full time job. Mark LeBlanc says “You can run your business, make money and have fun doing it!”. It’s true, but you have to work on your business within your framework.
Think about it, how often has a business opportunity come your way that was not aligned with your current business but you took it because it seemed like a good idea and gave you money? Later down the road you found yourself miserable and stressed because you were so far off your road and confused about which way to go. When you set a framework that is based on your goals, your business offering and business needs you are far more able to fit others into your business or not. If it doesn’t fall into your business model don’t do it. Stay on your path. This doesn’t mean that your framework is inflexible, it means that any changes honour you and your business goals.
Get serious about your business, if you don’t have a business plan then write one, know what you offer and who you offer it to, be confident about what you do. Market your business consistently, consistent effective marketing means consistent business. Follow your framework and don’t be wooed by opportunities that are not aligned with your business. Keep it silly simple KISS, the easier it is for others to understand your business the easier it is for potential clients to buy you.
Get Serious in Business…work on it!